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Marketing & Communications Forum in Brussels - Opera Europa
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Last month, Opera Europa’s Marketing and Communications Forum meeting was hosted by FEDORA Platform Member La Monnaie/De Munt in Brussels, Belgium, bringing together opera professionals, experts, and guests.
Thursday 4 May 2023
Peter de Caluwe, Intendant, General and Artistic Director at La Monnaie/De Munt and André Kraft, Head of Marketing and Communication at the Komische Oper Berlin, opened the forum with a welcome address.
Erika Charbonnel, General Manager at Paradox Museum Stockholm and former Sales Director at Kairos Future, gave a keynote on Future Trends affecting the Performing Arts sector today.
Later on, Ing-Marie Persmo, Director of Market and Sales, and Lena Jaksch, Head of Communications at Göteborgs Operan, moderated a session on “Transforming Gothenburg Opera’s marketing”.
Friday 5 May 2023
In the morning, Wim Van Bree, Marketing & PR Manager at FEDORA Platform Member Opera Ballet Vlaanderen, in Antwerp, together with Katrijn De Wit, Head of Communications & Marketing and Press & Audience Development at DE SINGEL International Arts Centre, moderated a session entitled “How to collect data – CRM and ticketing systems, newsletters and social media”.
André Kraft, together with Wolfgang Graf, Co-Founder and CEO of Easy Connect, held two sessions on “How to process and analyse data”, followed by breakout sessions with the guests.
Later on in the afternoon, Kate Harriman, Head of Marketing, Communications and Audiences at Dutch National Opera & Ballet, Platform Member of FEDORA, in Amsterdam, moderated a session entitled “How to use data to increase sales and generate audiences”.
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Saturday 6 May 2023
On Saturday, Vik Leyten, Head of Dramaturgy, Audience Engagement and Marketing at La Monnaie/De Munt, moderated a session on “Data ethics and generating trust”.
Before the closing session of the conference, Audrey Brahimi, Head of Communications and Digital Development for FEDORA Platform Member Opéra Orchestre national Montpellier Occitanie, led a round-table discussion on “The Future”.
FOCUS POINT: Artificial Intelligence is coming to La Monnaie / De Munt
During the Opera Europa’s Marketing and Communications Forum meeting in Brussels, La Monnaie / De Munt shared information about how they worked with artificial intelligence in the launching of their 2023-2024 season. The Opera House drew inspiration from artificial intelligence such as ChatGPT and DALL-E to create their communications visuals for the 2023-2024 season. These innovations are presented as a mirror image of human fate and actions, in regards to the slogan of the season: There Will Be Fate.
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