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FEDORA Ambassadors Series - Kingcom © FEDORA Platform i
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FEDORA Ambassadors Series: In Conversation with Patrick Bonin, General Manager of Kingcom Group
FEDORA Ambassadors Series
General Manager of Kingcom Group, about communication, cultural engagement and the role of philanthropy in supporting artistic creation. As FEDORA's newest pro bono partner, Kingcom Group brings its expertise to help the organisation connect with audiences, institutions and philanthropic partners across Europe.
Building Connections Through Communication
For Patrick Bonin, communication is the foundation of meaningful connection, and Kingcom Group brings that conviction to its partnership with FEDORA. As a pro bono partner, the agency works to extend FEDORA's reach across channels and communities:
“Kingcom Group supports FEDORA as a pro bono partner, helping connect different audiences through different channels, developing storytelling tailored to each audience, through digital, social media and PR activities.”
Kingcom's role spans visibility, audience development, and relationship-building with institutions, partners and philanthropic supporters, with communication as the thread running through it all.
Excellence, Culture & Shared Values
Going beyond professional alignment. Kingcom Group and FEDORA share a genuine belief in the power of culture to bridge communities and generations:
"We share different cultures in different countries and sharing new cultures, new ways of thinking, ballet, opera, it's also very important."
Operating across France and Europe, it is also the opportunity for Kingcom to bring cross-sector expertise to the cultural sphere. For Patrick Bonin, supporting culture means nurturing curiosity, creativity and understanding between people.
Philanthropy and the Future of Cultural Creation
Central to Patrick Bonin's vision is the role of philanthropy and public-private collaboration in sustaining artistic innovation. As pressures on cultural institutions grow, he is clear about the stakes:
"We need to find new ways of financing culture, and the funding from both the private and public sector, especially in the cultural area, is essential. This support today will help ensure the continuity of new artistic creations tomorrow.”
Strategic communication, he argues, is essential at every stage, helping artists build visibility, attract supporters and engage audiences, so that their boldest ideas can reach the stage. This is where organisations like FEDORA play a crucial role: creating the conditions for culture and philanthropy to work together, and ensuring that artistic innovation continues to find the support it needs to flourish across Europe.
Kingcom Group
Kingcom Group is a leading French communications and public relations agency based in Paris, with expertise in strategic communications, media relations, digital engagement, influence and stakeholder outreach. Working across a wide range of sectors, the agency helps organisations strengthen their visibility, build meaningful relationships with their audiences and develop impactful storytelling strategies. Through its multidisciplinary approach and European network, Kingcom Group supports brands, institutions and organisations in navigating an increasingly connected and evolving communications landscape.
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