FEDORA - Building bridges between future business leaders and artists

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Building bridges between future business leaders and artists

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24 March 2023

Paris / France

Industry News

Over the past 10 years, FEDORA has fostered a strong collaboration with ESCP Business School's MSc in Marketing & Creativity programme. By cooperating with academic partners such as this one, we aim to get students involved in the cultural sector while informing them about the potential and impact of creative partnerships with the performing arts world. We believe that it is relevant for the next generation of business leaders to be aware of the responsibility our society holds to support artists and creativity.

Last autumn, 12 international students of the programme worked on the development of a Young Ambassador Programme by benchmarking and conducting market research. As the first young Ambassadors of FEDORA, they contributed to the crowdfunding campaigns of the 12 nominees of the FEDORA Prizes Biennale to help the artistic projects raise funds and boost visibility for their innovative work.